Page 12 - Suncor 360 - January 2015

FEATURE
People have a right to share their opinions, and we’re working to bring some balance and understanding to this conversation. We hope to turn these exchanges into a more meaningful, constructive discussion about energy that can lead to practical solutions. – Sue Van Aalst
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JAN / FEB 2015
360
4 Managing our You can do your part by joining in on
the conversations, too. Get the facts and figures with In The Know, whatyescando.com, the Report on sustainability and each issue of 360.
Rebecca Sullivan, GM stakeholder and Aboriginal relations, left, listens to James Eetoolook at the Indspire Awards.
5 Getting to market
The movement of Western Canadian crude to markets by rail, pipeline and tanker generated intense interest and debate in 2014. With proposals like Keystone XL, Northern Gateway and the Energy East pipeline project on the agenda for 2015, we can expect continuing opposition and scrutiny over how our industry gets products to market.
We’re following these issues closely, because our capital investments and
our production rely on access to markets. As a company we are well-positioned and have good access to markets and strong mid-stream capability. We continue to invest in and operate pipelines, which we believe are the
reputation
You’ve probably seen the variety of anti-Suncor or anti-oil campaigns by a few organizations and some celebrities. Given our heavy oil sands production focus and our profile as Canada’s largest integrated energy company, we expect continued knocks against our company and our industry in 2015.
“People have a right to share their opinions, and we’re working to bring
some balance and understanding to this conversation,” says Sue Van Aalst, GM corporate communications. “We hope to turn these exchanges into a more meaningful, constructive discussion about energy that can lead to practical solutions.”
Building trust is a slow process, and teams from Suncor Energy Foundation, Sustainability, Community Investment, Corporate Communications and Stakeholder & Aboriginal Relations are all involved in continuing the conversation. We’ve responded to thousands of comments and questions on social media, and pointed to our successes and our challenges in the 2014 Report on sustainability. And of course at its core, reputation is about good company performance. Delivering on our value drivers – operational excellence, maintenance and reliability, our culture and workforce performance, generating industry-leading returns and our sustainability performance – will help improve our reputation.