Page 11 - Suncor Report on Sustainability 2014 - English

Suncor: report on sustainability 2014 09

“If you don’t aspire,

you don’t really know

what you can achieve.”

So I don’t think we’ll be penalized. There will be in-house experts and leaders. We’ve also Suncor has talked a lot recently about

some who criticize us, and that’s okay. We are learned the importance of integrating our the need for greater collaboration; given
going to keep engaging with all of our stakeholders sustainability goals at every level of our that, why pursue corporate performance

and listening to their concerns as we continue business – so it becomes part of the ibre goals rather than goals pursued in
to develop and pursue long-term goals.
of our company. And while we’ve made collaboration with others?

some real progress in that area, I believe The two are not mutually exclusive. In fact, the
What’s been the impact of this kind we can do more.
opposite is true: they are mutually supportive.

of goal setting on Suncor employees We are pursuing collaborative goals through
and how have they responded to Why did you decide to include social
the work we’re doing with Canada’s Oil Sands

the challenge?
goals this time?
Innovation Alliance, among others. And setting
There’s been a lot of enthusiasm. Our Not that long ago, we clariied and reafirmed our own goals helps to ensure that our entire

employees want to see us being ambitious, our vision and mission. That vision is focused organization is aligned and stewarding our
aspirational – and making a difference. That’s on being trusted stewards of valuable natural progress toward those goals. We are a better

the kind of vision that gets people up in the resources and, guided by our values, leading collaborative partner if we lead by example.
morning and gives us all an extra push to do the way in creating economic prosperity, social

a little better.
well-being and a healthy environment for today It’s about having the conidence we can make
and tomorrow.
a difference – and the commitment to see

And sometimes, you know, the results are
that through.

just so afirming. Just look at our water If we are living that vision – if that’s truly
reduction goal, where we’ve already surpassed how we want to operate our business –

our target corporate-wide and exceeded our then we need to have social goals. That
own expectations in our Oil Sands operations. piece was missing.
Arlene Strom

When you have that level of success, it just vice president, sustainability & communications
motivates you to try to achieve even more.
And it’s not like we’re starting from scratch.

We have a well-deined community investment
As you’ve worked toward a set of strategy that’s rooted in collaboration. We

post-2015 goals, what have you
have long-term and important Aboriginal
learned from the last ive years?
partnerships. So why not take this to the
on the web: Read the full conversation
with Arlene Strom at
The importance of being and staying engaged next level by declaring the outcomes we
with all of our stakeholders, as well as our
hope to drive?
sustainability.suncor.com